HISTORY & OVERVIEW
Our journey started in 2010 when designer Devain Kapoor decided to experiment replacing embroideries and stone work with print in the garments he designed. “It was getting to be too much of the same old thing for me when it came to embroideries. I wanted to do something different to stand apart, and I knew that for me to be able to replicate embroideries, I needed really high quality prints” says Devain Kapoor in an interview during Indonesia Fashion Week.
Having no previous knowledge on prints, it was a big risk for Devain to take the leap from the hand embroidered couture pieces he was known for, to dive into the world of prints. Devain decided to experiment with a few printing techniques and fabrics, before finally creating the “Devain Kapoor” brand which is now world renowned for its use of vibrant colours, digital prints, and intricate detailing and craftsmanship. The label focuses on creating versatile pieces that can be worn for a variety of occasions from formal wear, casual wear, all the way to resort wear.
Our signature digitally printed kaftans are amongst the most popular and are always in high demand. The concept was an instant hit and the product line quickly grew to include a wide range of garments that include blouses, dresses, tops, pants, scarves, etc. Sales of the brand grew rapidly and in 2012, the brand started being sold in major department stores across Indonesia, and through the devainkapoor.com website, has now shipped to many happy customers worldwide.
Embodying tradition and style, DEVAIN KAPOOR has carved a distinct niche and earned the trust of a very loyal and ever-growing clientele that includes fashion designer, celebrities, political figures, business leaders, and fashion enthusiasts from all over the world.
The embroideries and prints are entirely original and has been designed from scratch by the designer. All pieces are luxurious, individualistic and timeless works of art.
Devain Kapoor garments uses only the highest quality silks in every design. The silks vary from Satins, Crepe De Chienes, Georgettes and Habutai Silk. The use of silk is necessary in order to get the best print quality and bring each design to life with its vibrant colors and design details.
All Devain Kapoor garments uses high quality crystals to enhance the look of the designs. The crystals used vary from original Swarovski crystals to the highest quality of resin stones. These embellishments help in bringing out the vibrancy of the print and also enhance some of the jewelry designs in the garment.
Our team consists of experienced designers, merchandisers, quality control officers and over 50 skilled craftsmen that include weavers, pattern makers, embellishers and embroiderers. Each of our craftsmen has had at least 15 years of experience in their areas of expertise and their skills have been passed on from generation to generation. Along with the designing team, it is through their talent and diligence that such intricate motifs, embellishments and detailing in DEVAIN KAPOOR’s masterpieces are created.
RESEARCH & DEVELOPMENT
Our designers and merchandisers are continuously keeping themselves updated with the latest fashion trends. They enable us to design and manufacture our intricate designs on the latest fabrics using advanced, modern techniques and color combinations that are in demand with the times. It is through these strenuous efforts that we have been able to keep up with the constantly evolving fashion world.
“Quality over quantity” – this is the philosophy that our business model is based on. We believe that in order to build a successful brand, we must be able to deliver a product that is not only beautiful, but also superior in quality. Quality for us is not an act, it is a habit. This is why we insist on using only the best of fabrics and the best of yarns, threads, beads and materials. Our base fabrics come from reputable textile mills specializing in silks, our dyers are renowned for their superior quality, and our beads come from Japan, Austria and India. Our craftsmen are so well-honed in their art that they are able to produce work so intricate and delicate that most can only admire with awe.
We also have a strict quality control department to ensure that the final products are free from defects. Our quality controllers conduct tests to check for:
- Fabric evenness
- Tear strength
- Color fastness
- Evenness in printing
- Embroidery strength
CARING FOR OUR GARMENTS
Due to the delicate nature of the garments, and the fact that Devain Kapoor garments uses silk as a base fabric, Dry Cleaning is the recommended method of caring for Devain Kapoor garments. Although alternate care instructions are attached on every garment, we still highly recommend Dry Cleaning.